One of the biggest 2016 trends that’s going viral is all about personalizing your wedding with custom features. A lot of brides and grooms are creating their own monograms as a crest of coat of arms to incorporate their colors, names, wedding date and theme to bring all of their elements together representing their marriage. This monogram, or crest, is then incorporated into printed materials such as their cake, invitations, napkins, dance floor, bar fronts, menu, thank yous and more.
Wedding Wire came out with an article about this trend: How Personalization is Changing the Wedding Industry.
We couldn’t be more thrilled about this upcoming trend and how it impacts you, the planner, the venue, the florist, the caterer and the bride. Our Marbella team knows that it’s all in the details, and what could be more exciting than designing your own details for your wedding?
Branding the bar, floor, windows, wall treatments and other points throughout the event will show a cohesive design while conveying a powerful message. Below are photos from a non-profit organization incorporating both themed design and meaningful messaging across multiple surfaces.
The Wedding Wire article states, “Whether it’s a highly customized ceremony or new personalized traditions at the reception, today’s couples are mixing the old with the new and looking for ways to make their wedding stand out from the rest. Your clients want a personal experience that reflects their values and beliefs as a couple, which means all bets are off when it comes to the tried and true customs of the past.”
Whether it’s customizing the finer details or going as big as the dance floor and bar, personalizing the big day is extremely important. After all, who wants their wedding to look the same as the wedding from last weekend? The above images are from a fantastic branded 2015 wedding in Ohio that incorporated their monogram on several surfaces bringing the entire event look together.
And, the below image is from an event creating a lit walkway for guests to arrive in style.
“Below are some key stats from Volume 10 of the WedInsights Series that show how personalization is changing the wedding industry landscape in 2016 and beyond!
72% of ceremonies are held at a non-religious location, and 1 in 3 couples create their own vows to add a personal touch.
While over 80% of brides are still being escorted down the aisle by their father, 55% of couples choose to have themselves and the wedding party walk down the aisle to non-traditional music.
43% of couples prefer to see each other before the ceremony to take pictures – a popular trend that we’ve seen among same-sex couples for years.
While 72% of couples incorporate a tiered wedding cake, others are opting for alternative desserts like doughnuts.”